Age: 45
Title: CEO, WPT Enterprises
Pro: His World Poker Tour grew into an unexpected ratings smash on the Travel Channel, proving that cards could make compelling TV. Lipscomb embedded a lipstick camera into every player's table position, allowing viewers to see their aces, and to follow their bluffs.
Con: The poker craze may be fading. The Tour is now on the even more pedestrian Game Show Network, home of Match Game re-runs. Two summers ago, stock in Lipscomb's company hit almost $26.50 per share. Now, it lingers around $4.